My approach begins with a comprehensive understanding of the objective. I immerse myself in diligent research, spawning a variety of themes. Steering projects with clear vision, I engage in continuous dialogues with clients, aiming to evoke specific emotions in their audiences. Whether it's a performance piece at the V&A, an Oculus exhibition for Schiaparelli, or directing luxury fashion events, my commitment is to see the initial concept through to execution, unswervingly maintaining its integrity amidst any necessary adjustments.

Beyond an administrative exercise, strategic planning forms the heart of my vision. As the driving force behind LVNDR, I've successfully directed product vision, orchestrated our initial seed investment, and mapped product growth in response to user needs. Strategic timing and execution of PR initiatives have been crucial in my work at LVNDR as well as when I worked in fashion luxury at Karla Otto and Aïshit. My focus is always on creating a strategies that align with the initial vision, while responding to evolving circumstances.

Proposal Building: My proposal creation process is comprehensive. Starting with in-depth research, I delve into the needs and goals of the project. I then brainstorm, sketch and design, crafting proposals that not only communicate the idea but also the feasibility and impact. From designing interactive experiences for Pacha Ibiza with Hellicar Studio, to conceptualising art installations for Wieden+Kennedy and Elmwood, each step is meticulously considered, ensuring the final proposal aligns perfectly with the client's vision.

My public engagements range from panel discussions at Forbes, Women of Wearable events, and London Tech Week. As a founder, I've honed the art of delivering engaging presentations, adept at pitching to investors or negotiating with partners. My goal is always to connect authentically, share my passion, and present ideas with clarity and charisma. I speak not just to inform, but to inspire and build bridges of understanding.

Proficient in Design tools: Figma, Adobe Suite: Photoshop, Indesign, AfterEffects, PremierPro & Illustrator.
+ Webflow.

Currently studying: 3D design on Cinema 4D and Unreal Engine.