It all starts with an idea
Research and sketching phase.
Client
Schiaparelli
V&A Museum
Year
2018
Exhibition Trailer
Oculus Simulations
explore the virtual world combining fantasy, gamified learning and the beauty of Dali and Elsa’s wild minds.
Audience is found in Dali’s painting 'The Three Surrealist women holding in their arms the skin of an Orchestra’ which inspired Schiaparelli’s tear dress; using leap motion and VR, the user tears into the 3D landscape, not 2D fabric pieces revealing new layers of reality. The audio explain that the concept of the tear dress symbolises the rupture in reality cause by the world wars.
Flowers grow on the brands of the audience referencing Schiaparelli’s story in which she stuffed flowers in her ears and nose hopping flowers would grow on her head to make her beautiful. Dali used that anecdote in his paintings - this detail is to further showcase the connection between them.
The intent is to allow the user to understand the context and meaning of garments through a gamified experience instead of caption cards.
The Lobster dress was a collaboration between Schiaparelli and Dali inspired by Dali’s symbol : Lobsters. In this experience, I am emphasising on the surrealist angle. The landscape is mimicking the dress’ texture overlaid with the texture of the sea.
I am giving the feeling of being under an alternate universe mayonaise sea. In the VR game the visitors can grab on to different lobster that will start acting in unexpected ways.
Some will bark, moo, laugh, talk reveal facts about the artist and the dress. There will also be a couple white lobsters with telephone cords wrapped around them. All to create an entertaining and surreal experience to engage the museum visitors.

Start of Schiaparelli maze. Audience does not know which experience they will be seeing or which dress will be revealed afterwards.

First stop, small booth, well spaced for audience to begin the Oculus + leap motion experience.

Dresses hidden behind the back wall. The audience will only see them after the oculus experience is over.

Well spaced booth as to not interrupt individual experiences

1st floor exhibition render